Brand Promotion:
Basically, we are very well known brand in every nook & corner of the country with a strong brand image and high brand recall.
We generally promote our brand through various ways like, Advertisement, Sponsoring Events, and by providing Publicity material (Glow signs, Danglers, Posters, Banners etc.) at our Retail Outlets. We basically look forward to print media as main stay to promote our brand & for the advertisement of our products as well as schemes / offers, as well as TV commercial to cover maximum consumers. We give advertisement in leading National (Hindustan Times, Times of India etc.) as well as popular Vernacular Dailies (like, Gujarat Samachar, Divya Bhaskar & Sandesh in Gujarat, Rajasthan Patrika & Dainik Bhaskar in Rajasthan, Dainik Jagran & Amar Ujala in U.P. & Uttranchal, etc.) and done TVC in leading TV channels like Star Plus, Star News, Cartoon Network, Nick, UTV and Hungama etc,.
At present we do not have any celebrity connected with our Ad Campaigns. However, we take Models for our Product & Brand Promotion.
Sales Network:
Vadilal has very strong sales network, we have a sales team network, which covers our entire distributor network.
We have a state wise sale team, which generates sales through retail outlets, institutions, Hotels & restaurants, Functions. Here for Sales Company’ management plays major role like providing various Dealer schemes, consumer schemes etc. Vadilal has one of the widest ranges of consumer schemes in the industry. More sales is generated through new product developments, schemes and lucrative dealer margins.
Network: Plant - C&F – Distributor – Dealers – Consumers
With our supply chain of about 23 C&FA, more than 500 Distributors and over 40,000 Retailers ice cream is widely accessible in most parts of India. Ice cream can be purchased in big tubs and surrounds from supermarkets/grocery stores, in smaller quantities from ice cream shops, convenience stores, and milk bars, and in individual serves from small carts or even at public events and places
Plants:
Ahmedabad
Pundhra, Gujarat and
Bareilly, UP
Above three plants are located in geographically favorable areas with ultra modern production facilities. It is our quality traditions and stringent norms only due to which our plants are accredited with world’s most trusted quality standards like ISO 22000:2005, ISO 9001:2000 and BRC Global Standard - Food: Issue 4
Distribution Network/ C& F agents:
The reason for having strong distribution and dealer network is due to the lucrative margin and returns that Vadilal provides to them. Vadilal provides them deep freezers for storage of icecreams, Display sing broads, POP, etc promotional material that helps for in boosting business.
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